He did it to finally castrate Redmond's last stranglehold on Apple; to wit, "Office:mac." (sic) No longer would Apple be subject to the MBU's whims, threats, foot-draggings and feigned indifference to gain leverage and force Apple to do its bidding. The impetuous, jealous and child-like Bill Gates made truck-loads of cash peddling the horrendous (but vital to millions because, as Chef Joanna says "it's what everyone else uses") Office to Mac users, but it's not like he needed the money. No, it did something much more entertaining for Bill- it gave him power over Steve. Now, if Microsoft folds up the MBU tents (takes its ball and goes home), who cares? Windows can be run on a Mac, along with Office or any other crappy-but-necessary Windows "proggie."Source
Robert Cringely has a different take on things. He sees Microsoft as the only immediate beneficiary, but danger is in the wings:
I predict that Apple will settle on 64-bit Intel processors ASAP (with FireWire 800 please), and at that time will announce a product similar to Boot Camp to allow OS X to run on bog-standard 32-bit PC hardware, turning the Boot Camp relationship on its head and trying to sell $99 copies of OS X to 100 million or so Windows owners.Source
The only other time that I read Cringely, he postulated a merger of Apple and Intel, one that we have yet to see. Also compare with my earlier post on the future development of the operating systems market.